In the heart of Venice, Canella hosted a private event to celebrate the launch of Granriviera’s first product and a strategic partnership with Ethica Wines.
On March 30th, 2025, Venice – renowned for its timeless beauty and deep-rooted celebration of la Dolce Vita – offered the perfect setting for a truly meaningful occasion. Far more than a symbolic choice, the city is the birthplace of one of Italy’s most iconic cocktails: the Bellini, invented here and first bottled by Canella, a Venetian legacy in its own right.
At the historic Mercato di Rialto, overlooking the Grand Canal, the Canella family hosted the Ethica Wines team for an exclusive event to mark the official debut of the first Granriviera product. The setting – one of Europe’s most storied and atmospheric marketplaces – blended authenticity, heritage, and unmistakable Venetian charm.
The afternoon unfolded as a refined tribute to the shared values that unite the two companies: quality, craftsmanship, and the power of a product to bring people together. Guests were welcomed into a carefully curated experience, where every detail – from the music to the menu – echoed the spirit of Venice.
The event marked the celebration of a partnership grounded in trust, creativity, and a shared ambition to bring the soul of Italy to the world. With Canella’s pioneering expertise and Ethica Wines’ global reach, Granriviera is ready to embark on its journey.
Watch the video recap here.
